Step into the shoes of your audience. What would really serve them to know? What would wow them? If there were just 3 pieces of great information about your topic that you could get across, what should those 3 be? Ask yourself these questions. You will get some good answers, especially after you have been speaking for awhile.
Now, ask the person that booked you for the engagement, or the person that you would like to be booked by. Ask them these same questions. They know their audience. They know the wants and needs of their membership.
Finally, ask for the names and an introduction to 2 or 3 critical people that will be in the audience. Ask them these questions. "I want to make sure that I cover the most important information...the information that your membership would really like to hear about. I can't always fit everything in, but if I can, what would you think would be a great piece of information to cover?" Then find a way to present this information or at the very least give a resource in your material where participants can go to learn about this. Since you asked for input, do your best to use it. This will pay off nicely in good testimonials and future bookings.
Bye for now...Jack
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment