Marketing

Last year was a wonderful period of growth for my business. I learned about blogs, podcasts, video podcasts, social networks, ezines, ebooks, webcasts and so much more. What a great year! Since that time I have been rapidly moving my practice into the virtual world and that has been a great learning experience as well.

Here is the biggest single lesson that I learned from 12 months of study and smart and hard work and working with my own coaches that I have hired for my business:

"Excellence in Marketing is at least 10 times more important than competence."

It still hurts me to say that, but it is so true. I spent many years becoming the most competent coach and consultant that I was capable of becoming...and I still invest lots of time each week learning even more. And yet you know what I tell new coaches and consultants now when I work with them to get their practice up and going? "Don't even work with a single client until you have a product of some kind for sale and also have a blog up and working for you"

"Marketing is more importance than competence."

Till next time...Jack

More Rules That Serve You?

What would you attempt to do if you could take action without fear? What would you work to achieve for your family, your self, the world? If you could take action without fear, what would you be doing differently?

If you weren't afraid of: rejection, failure, success, looking foolish, or whatever it is that you fear, what new actions would you take and where would those new actions take you? For most people, and it was certainly true for me as well, once you are free of fear you can go to completely new destinations and you can start to make your dreams part of your daily reality.

I have ended all of my seminars with this phrase for many years now and I still use it today:

"Haven't Your Dreams Waited Long Enough?"

Bye for now...Jack

Rules that Serve You

What if I told you that you get to choose your future reactions to actions from others that in the past you would have interpreted as rejecting? If in the past, someone told you no and now you had to feel terrible, what would you like to feel instead? Excited? More Empowered? More determined? All of these are possible.

You start by looking at:

Your behaviors that are determined by:
Your capabilities that are determined by:
Your beliefs that are determined by:
Your Identity...who you think you are.

Each of these levels are more encompassing or broader than the level below it. Change your identity, who you believe you think you are and you change everything. This may be more change than you need to get past the fear of rejection.

I commonly work with people at the level of beliefs. We identify beliefs that do not serve them as they want to be served, create new beliefs that are more empowering and then swap them out! New beliefs enable new capabilities and those create new behaviors and feelings.

It is an absolute hoot to watch in action and it all starts here: How do you want to behave...how do you want to feel and/or respond? You get to choose!

I know this explanation is short and cursory, but it is the place I start in doing this kind of change work in my clients.

More next time...Jack