Marketing

Last year was a wonderful period of growth for my business. I learned about blogs, podcasts, video podcasts, social networks, ezines, ebooks, webcasts and so much more. What a great year! Since that time I have been rapidly moving my practice into the virtual world and that has been a great learning experience as well.

Here is the biggest single lesson that I learned from 12 months of study and smart and hard work and working with my own coaches that I have hired for my business:

"Excellence in Marketing is at least 10 times more important than competence."

It still hurts me to say that, but it is so true. I spent many years becoming the most competent coach and consultant that I was capable of becoming...and I still invest lots of time each week learning even more. And yet you know what I tell new coaches and consultants now when I work with them to get their practice up and going? "Don't even work with a single client until you have a product of some kind for sale and also have a blog up and working for you"

"Marketing is more importance than competence."

Till next time...Jack