I get many questions about how to stay in touch with a new contact...how to gracefully move from those initial meetings to mutually beneficial referral relationship. You can spend lots of mental effort here, but my suggestion is to keep it simple. Years ago, when I was first struggling to learn the process of selling, I had the good fortune to run across a book by Joe Girard. Joe is an amazing person in many ways and I encourage you to learn more about him. This excerpt is taken directly from his website: www.joegirard.com : "For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks. During his fifteen year selling career, he sold 13,001 cars,all at retail - no fleet, wholesale or used cars*. Most of his time is now spent writing books, giving lectures, and sales rallies."
He still holds at least one world record in selling. So, why do I mention Joe? According to more than one source, Joe sent out a note each and every month to every person that he met. Month after month, year after year. And what was the secret message that he put into these notes, the secret that helped propel Joe into a completely different life and then keep him there?
"I like you!" Every note said the same thing, every month, to every person: "I like you!"
Simple enough? Don't get caught up in what to say. Say something and stay in touch...bye for now...Jack
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