The Magic of 8

So when does networking start to really pay off? You have been meeting people. Learning about them and giving them the opportunity to learn about you. Will you get business right away? Sometimes and rarely. On rare occasions, you will meet someone at the exact instant that they need you or know someone that needs you. This is rare and foolish to depend on.

Much better is to plan on staying in touch, letting your new relationships naturally mature and move into mutual top of mind awareness and like and trust and having faith that business will come. And it will come! When will it come? Usually sometime after your 8th contact with a new person. I don't even consider someone to be in my SOI, my Sphere of Influence, until after our 8th contact. From this point forward, after the 8th contact, I can predict with great accuracy how many deals or referrals I will get, over time, from my SOI and so can you!

Bottom line, unless you plan on staying touch, don't even bother to get in touch....bye for now...Jack